ValsyDev

AI Platform to Automate B2B Sales Outreach and CRM Workflows

$7.000.000

project valuation

500%

faster lead discovery and qualification

45%

reduction in GTM tooling costs

$7.000.000

project valuation

500%

faster lead discovery and qualification

45%

reduction in GTM tooling costs

ABOUT PROJECT

We’ve helped Project to transform a basic outreach prototype into a full-scale AI platform that automates the entire B2B sales pipeline — from lead discovery to multi-channel engagement. As a result, sales teams using the platform have seen up to a 5× productivity increase and a 40% reduction in manual CRM work.

Location:

USA

Project:

SalesTech platform

Date:

2024 - present

Industry:

SalesTech, SaaS

CLIENT & Business context

Project was founded to solve a fundamental pain point: modern B2B sales teams are drowning in disconnected tools, wasting time on manual tasks and rigid workflows. The goal was to create an AI-native GTM system that centralizes campaign planning, outreach, and CRM updates in one seamless flow.

High cost and complexity of running outbound sales across multiple SaaS tools
Lack of intelligent automation and personalization at scale
Need for real-time control over campaigns and performance

Goal & Constraints

From Fragmented Tools to One Smart, AI-Powered System

01/

Replace 3–5 disconnected tools with one smart system

02/

Enable natural language workflows powered by GPT

03/

Deliver full multichannel outreach across email, LinkedIn, and phone

04/

Product approach

As the core development partner, our team focused on:

01/

Scaling AI workflows across all user-facing features

02/

Refactoring codebase to improve quality, readability, and performance

03/

Redesigning architecture to support modular growth and efficient AI task orchestration

04/

Technical Architecture

Core Stack & Infrastructure

Backend: Node
Frontend: React, TypeScript
Database: MongoDB
AI Layer: GPT via OpenAI API
Cloud Infrastructure: AWS-native components for scalability

System Modules

UI/UX Features

Integrations

Key Features Built:

Natural language-driven campaign builder
Multichannel execution engine (email, LinkedIn, phone)
AI-powered lead enrichment and contact validation
Real-time analytics and reporting interface
Prompt-based agent execution logic for GTM use cases

JTBD

UI/UX Features

Real-time analytics and reporting interface

Real-time analytics and reporting interface

Planned features

01/

Inbound GTM support using buyer intent signals

02/

AI agent marketplace (customizable GTM workflows)

03/

Deep integrations with Salesforce, HubSpot, and Slack

04/

API connectors to platforms like Apollo, Clearbit, LinkedIn

05/

CLIENT FEEDBACK

Project helped us 10× our sales ops without hiring more reps. It’s the first tool that actually replaces other tools instead of adding to the pile.